Planet Crypto’s technology correspondent, Tex Upport, gives us his view on the Twitter ‘X’ re-brand…
“So Twitter has changed its name to X, bringing it under the same umbrella as Elon Musk’s other companies, Space X and X.AI.
The name change means that 50% of the Twitter employees that were in place when Elon took over will now become X employees. The rest will remain ex-employees.
But away from the headline-grabbing re-brand, I can exclusively reveal that the eccentric billionaire has announced a series of other, more subtle, changes to his personal and professional branding…
From now on, the $44 billion he paid for Twitter will be known as an Xcessive amount.
Elon’s ex-wives will be known as his X-wives.
Elon will no longer pump Dogecoin. He will simply Xaggerate its value.
His son with rapper Grimes, called X Æ A-1, will now have his name abbreviated to X. His full name will only be used when he has been naughty.
Robust debate on Twitter will now be called X-rated hate speech. So not much change there.
Elon will now refer to Caitlyn Jenner and Elliot Page as X-Men.
And when a Space X rocket explodes on launch, the failure will no longer be ludicrously explained as a “rapid, unscheduled disassembly.” It will now be sensibly Xplained as a “rapid, unscheduled disassembly.” Progress indeed.
So it’s goodbye to the expensive flop that was Twitter. Hello the Xpensive flop that is X! Plus ca change!”